Client Work
StratE Marketing
A marketing website focused on presenting services clearly and supporting lead conversion.
Summary
- BuiltBuilt the site layout and service page structure in WordPress.
- ProblemThe client needed a website that communicated their marketing services with clarity and supported campaign visibility through form and tracking integrations.
- ImpactDelivered a marketing website with functional forms, tracking, and clear service presentation.
Problem
The client needed a website that communicated their marketing services with clarity and supported campaign visibility through form and tracking integrations.
The client needed a website that communicated their marketing services with clarity and supported campaign visibility through form and tracking integrations.
What I Built
3 key contributions that defined the build
- Built the site layout and service page structure in WordPress.
- Implemented responsive behavior across mobile and desktop.
- Integrated lead capture forms and tracking tools for campaign visibility.
Key Decisions
Tradeoffs and approaches that shaped the final outcome
Challenge
Presenting multiple services without diluting the primary conversion message.
Approach
Structured pages around clear service categories with consistent calls-to-action.
Challenge
Ensuring tracking integrations worked reliably across page types.
Approach
Validated form and tracking integrations across device types before delivery.
Impact
Delivered a marketing website with functional forms, tracking, and clear service presentation.
- Delivered a marketing website with functional forms, tracking, and clear service presentation.
- Responsive build ready to support inbound lead campaigns.